Why boutiques use a catalogue with WhatsApp
Customers often ask what is new, what is available in their size and how much a dress costs. A catalogue can answer those questions before the customer starts a conversation.
Instead of sending separate images and messages, a boutique can send one catalogue link and let the customer browse the collection.
What a useful WhatsApp catalogue should contain
The catalogue should be easy to open and scan on a phone. Avoid making the customer download a large PDF before seeing the products.
- Clear product photos
- Product names and prices
- Sizes and colours
- Categories or collections
- A simple product enquiry action
- Boutique name and contact details
How to share your catalogue
Add the catalogue link to your WhatsApp Business profile, send it to existing customers, include it in status updates and use it when replying to product enquiries. You can also create a QR code that opens the same link in a browser.
Turn browsing into conversations
A product-specific WhatsApp enquiry is more useful than a generic contact button. It can help the customer tell the boutique which item they are asking about, making the next step clearer.
Keep the catalogue fresh
New arrivals and seasonal collections are especially suitable for this workflow. Update the catalogue when products sell out or prices change so customers do not receive outdated information.
Ready to create your catalogue?
Create a mobile-friendly fashion catalogue, add your products and share one link with customers.
Create your catalogueFrequently asked questions
Is a WhatsApp catalogue the same as a PDF catalogue?
Not necessarily. A web catalogue opens in a browser and can be updated without sending a new file to every customer.
Can customers enquire about one product on WhatsApp?
Yes. A product-level enquiry can take the customer directly into a WhatsApp conversation about that item.
Do customers need the Catalogo app?
No. Customers can browse a web catalogue in their normal mobile browser.