Instagram gets attention; your catalogue organises the collection
A social post is tied to a feed, story or reel. A catalogue can act as the stable product destination behind those posts. When a customer asks for details, you can send the catalogue link instead of searching through old posts.
Put the catalogue link where customers can find it
The goal is to make the same catalogue easy to reach from every customer touchpoint.
- Instagram bio
- WhatsApp Business profile
- Direct messages
- Story link stickers where available
- QR codes on packaging and cards
- Google Business profile
Create product pages that answer common questions
For fashion products, include the product name, price, sizes, colours, fabric and a short description. If the customer still needs help, a WhatsApp enquiry button should be the next step.
Keep Instagram and the catalogue consistent
When a collection changes, update the catalogue as well as your social content. Avoid leaving sold-out or outdated products visible for long periods.
Use the catalogue as a conversion bridge
The catalogue does not need to replace Instagram. Instead, it can turn a customer who discovered a product on Instagram into a customer who can browse the complete collection and ask about a specific item.
Ready to create your catalogue?
Create a mobile-friendly fashion catalogue, add your products and share one link with customers.
Create your catalogueFrequently asked questions
Should my Instagram bio link go to my catalogue?
It can be a useful destination if your main goal is to let visitors browse products and enquire.
Can I share individual product links?
A product-level share link can make it easier to send a specific item to a customer.
Can the catalogue replace Instagram?
No. They serve different jobs: Instagram is strong for discovery and engagement, while a catalogue is structured for product browsing.